We raise Argentine wine to the standard of excellence that drives the global market
We are the leading agency and consultancy specializing in wine and beverages. We combine international trade, content marketing and paid media to drive the growth of wineries and brands on the international stage.
Our service verticals
THREE AREAS OF EXPERTISE,
ONE STRATEGIC APPROACH
01
COMEX - International Trade
From the winery to a consolidated presence in international markets.
01.1
Market Intelligence and Market Entry
We analyze tariff barriers, competitive dynamics and country-specific demand in depth to identify business opportunities, negotiate with importers and lead the sustained growth of sales over time.
01.2
Regulatory management and documentation
We guide the entire administrative and customs process to ensure smooth, frictionless exports.
01.3
Distribution channel development
We identify and select the importers and distributors that best match your brand identity, and we initiate the relationship.
01.4
International negotiation
We represent your commercial interests directly where it matters most: contract renewals, improved terms and negotiations with the market's key players.
02
COMMUNICATION AND MARKETING
Strategy, content and paid media to build brand value locally and internationally.
02.1
Brand strategy and positioning
We define your project's identity and strengthen it so it resonates with the audiences you want to win over.
02.2
Content creation
We produce audiovisual pieces of high aesthetic and narrative quality, designed for the dynamics of each platform (Meta, Google, YouTube, TikTok, LinkedIn, among others).
02.3
Paid Media
We run performance campaigns on Meta, LinkedIn and Google Search, focused on capturing purchase intent and real demand.
02.4
Storytelling and Public Relations
We amplify your brand's voice, positioning it before the specialized press and the industry's opinion leaders.
03
STRATEGIC CONSULTING
Executive-level guidance for the decisions that scale your business.
03.1
Commercial and digital audit
We run an in-depth diagnosis of your sales ecosystem to uncover immediate optimization opportunities.
03.2
Portfolio Architecture and Pricing
We assess the competitiveness of your wines, your margins and your pricing policy to build a solid brand pyramid.
03.3
Commercial expansion planning
We map the route to new horizons, setting measurable goals and clear success metrics (KPIs).
03.4
Hospitality and Direct-to-Consumer (D2C)
We assess and strengthen areas such as wine tourism, e-commerce and loyalty to make the most of your relationship with the consumer.
03.5
Executive advisory
We bring an external, objective, market-backed perspective to support your critical decisions.
REGIONAL CO-CHAIR · IWC AMERICAS 2026
"Argentine wine doesn't need to ask permission to compete in the big leagues; it needs to know how to present itself."
Matías Prezioso — Founder and CEO of VinEsence
With fifteen years devoted to placing projects on the global map, Matías is one of the most active voices in the wine industry and a leading reference for wine in South America. His vision offers a rigorous reading of the real standards that international competition demands today.
Who we work with
WINERIES EXPORTING UNDER OUR STRATEGY
NEWSLETTER
Get the latest from VinEsence
Content on exports, branding and commercial strategy for the wine industry.